{"id":31,"date":"2017-11-02T17:34:40","date_gmt":"2017-11-02T15:34:40","guid":{"rendered":"http:\/\/demo.pinethemes.com\/redea\/demo1\/?p=31"},"modified":"2018-06-02T18:02:26","modified_gmt":"2018-06-02T18:02:26","slug":"yeni-seo-tanimi-nedir-ve-gelecekte-nasil-olacak","status":"publish","type":"post","link":"https:\/\/test.wptemalari.net\/redea\/yeni-seo-tanimi-nedir-ve-gelecekte-nasil-olacak\/","title":{"rendered":"Yeni SEO Tan\u0131m\u0131 Nedir Ve Gelecekte Nas\u0131l Olacak?"},"content":{"rendered":"<p>Google\u2019\u0131n s\u00fcrekli de\u011fi\u015fen algoritmalar\u0131 ile birlikte SEO tan\u0131m\u0131 evrim ge\u00e7iriyor. Yeni SEO tan\u0131m\u0131 ile daha t\u00fcketici odakl\u0131 ve insani bir sistem olu\u015fuyor.<\/p>\n<p>Google de\u011fi\u015fmeye devam ettik\u00e7e arama motorunun yetenekleri ve s\u0131n\u0131rlamalar\u0131 da de\u011fi\u015fti. Algoritma g\u00fcncellemelerinin arama kriterlerinde insan bak\u0131\u015f a\u00e7\u0131s\u0131na odaklanmas\u0131 ile \u015firketler pazarlama takti\u011fi olarak geleneksel SEO kullan\u0131m\u0131n\u0131 de\u011fi\u015ftirmek zorunda kald\u0131 ve i\u00e7eri\u011fe daha fazla \u00f6nem verilmesi gerekti.<\/p>\n<p>Bu g\u00fcncellemeler sonucunda daha fazla \u015firket sahibi ve pazarlamac\u0131, geli\u015fim s\u00fcrecinde SEO \u00fczerine d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131.<\/p>\n<p>A\u015fa\u011f\u0131daki video d\u00fcnden bug\u00fcne SEO evrimini anlat\u0131yor ve yeni SEO tan\u0131m\u0131 \u00fczerine detaylar sunuyor:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/A0k8ThcXZkw\" width=\"684\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>1. SEO nas\u0131l ortaya \u00e7\u0131kt\u0131?<\/p>\n<p>SEO, arama sonu\u00e7lar\u0131ndaki listelerden sitelere trafik \u00e7ekmenin en temel y\u00f6ntemi olarak ortaya \u00e7\u0131kt\u0131.<\/p>\n<p>Google, Yahoo ve Bing gibi t\u00fcm b\u00fcy\u00fck arama motorlar\u0131 bu sonu\u00e7lar\u0131 sunuyor. Video ve yerel liste gibi di\u011fer i\u00e7eriklerle beraber web sayfalar\u0131, arama motorunun kullan\u0131c\u0131ya en uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u015fekilde g\u00f6steriliyor ve de\u011ferlendiriliyor.<\/p>\n<p>2. SEO neye d\u00f6n\u00fc\u015f\u00fcyor?<\/p>\n<p>Son y\u0131llarda SEO kullan\u0131m\u0131, arama a\u00e7\u0131s\u0131ndan daha t\u00fcketici odakl\u0131 \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Art\u0131k mesele arama sonu\u00e7 sayfalar\u0131nda bir numara olmak de\u011fil. \u00d6ncelikli konu hedef kitlenin sorunlar\u0131na, ihtiya\u00e7lar\u0131na ve isteklerine y\u00f6nelik yeni ve \u00f6zg\u00fcn i\u00e7erik olu\u015fturmak.<\/p>\n<p>3. SEO\u2019nun gelece\u011fi nas\u0131l olacak?<\/p>\n<p>Google algoritmalar\u0131 de\u011fi\u015ftik\u00e7e, bilgi yorumlama insan beyninin i\u015fleyi\u015fiyle benzer benzer bir s\u00fcre\u00e7 haline geliyor. Art\u0131k odak noktas\u0131 belli anahtar kelimelerden fikirlerin etraf\u0131nda olu\u015fan etkile\u015fimli konseptlere kayd\u0131.<\/p>\n<p>SEO\u2019nun gelece\u011fi anlambilimsel yakla\u015f\u0131m yani \u201csemantik arama\u201d \u00fczerine in\u015fa edilecek.<\/p>\n<p>Unutmay\u0131n, insanlar sorular\u0131na cevap bulmak i\u00e7in belli \u015firketleri aramazlar. Onlar\u0131 \u00e7\u00f6z\u00fcme g\u00f6t\u00fcrecek konuyla alakal\u0131 bilgileri ara\u015ft\u0131r\u0131rlar. A\u00e7\u0131k, net ve alakal\u0131 i\u00e7erik olu\u015ftururken hedef kitlenize kulak verin. Anahtar kelimeler hala \u00f6nemli ama hedef kitlenizin pe\u015finde oldu\u011fu konu ve ifadeler aras\u0131ndaki semantik ili\u015fkiyi g\u00f6zden ka\u00e7\u0131rmamal\u0131s\u0131n\u0131z.<\/p>\n<p>Anlambilimsel yakla\u015f\u0131m\u0131n SEO a\u00e7\u0131s\u0131ndan \u00f6nemini Semantik Arama ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131zdan inceleyebilirsiniz.<\/p>\n<p>Dijital platformlar ger\u00e7ek hayat\u0131m\u0131zla i\u00e7 i\u00e7e ge\u00e7tik\u00e7e arama sonu\u00e7lar\u0131 da daha insani y\u00f6ntemlerle \u00f6n\u00fcm\u00fcze geliyor. Bu de\u011fi\u015fimlere ayak uydurarak arama sonu\u00e7lar\u0131nda hedef kitlenizin sizi bulmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<p>Mutluluk payla\u015ft\u0131k\u00e7a artar \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n s\u00fcrekli de\u011fi\u015fen algoritmalar\u0131 ile birlikte SEO tan\u0131m\u0131 evrim ge\u00e7iriyor. Yeni SEO tan\u0131m\u0131 ile daha t\u00fcketici odakl\u0131 ve insani bir sistem olu\u015fuyor. Google de\u011fi\u015fmeye devam ettik\u00e7e arama motorunun yetenekleri ve s\u0131n\u0131rlamalar\u0131 da de\u011fi\u015fti. Algoritma g\u00fcncellemelerinin arama kriterlerinde insan bak\u0131\u015f a\u00e7\u0131s\u0131na odaklanmas\u0131 ile \u015firketler pazarlama takti\u011fi olarak geleneksel SEO kullan\u0131m\u0131n\u0131 de\u011fi\u015ftirmek zorunda kald\u0131 ve i\u00e7eri\u011fe daha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-sem"],"_links":{"self":[{"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":1,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/posts\/31\/revisions\/168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.wptemalari.net\/redea\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}